Marketing & The Use of Promotional Products

Using merchandise branded with your logo is a fantastic way to sustain or to create a recognized brand name.  From our experience as well as case studies we have researched on having a fanastic product or service is a good start.  However without good marketing a good product or service can still ultimately fail.  We can compile a massive list of products and companies that have failed because their marketing was poor.  Whats more this list isn't exclusive of small inexperience upstarts but also multi-national companies. 

On the flip side we can also compile an extensive list of companies where the core product is neither the best nor an exclusive monopoly product. 

We know Aussie companies are generally pretty savvy when it comes to marketing.  However promotional products is the only medium where the message continues to be exposed to your potential client long after the event.  For example

Television & radio - An advertisment running for 30 seconds in a timeslot is amazing in the amount of clients reached.  Unfortunately this message is gone after 30 seconds and subsequent expenditure is needed to keep your brand and message fresh in people's mind. 

Newspapers & Magazines - An insert into publications with your logo are a great idea.  Once again the amount of potential clients reached is amazing.  These may have a longer life span than TV and radio however what happens after 1 month, 1 week or even 1 hour after the person has read the article?  Yep in the bin.

Internet - This is a great medium where people will seek you out to obtain more info.  Unfortunately though the computer is not turned on for 24 hours a day.

This leaves promotional merchandise as the only product that will deliver a continuous daily message for literally years.

Promotional Merchandise & Promotional DrinkWare

We believe promotional merchandise is pivotal to any successful marketing campaign for product launches or to re-inforce a product brand name.  Having custom branded mugs is a great way to really push your message to an audience on an on-going daily basis. 

This website is dedicated to:

Custom Printed Mugs
Custom Printed Thermal Mugs
Custom Printed Bottles
Custom Printed Stubby Holders

For other types of promotional items please check out:  www.cubicpromote.com.au

Customised Mugs, Thermal Mugs, Bottles and stubby holders are a very ideal way to promote your brand name.  Low cost and with a daily usable functionality appeal means your message will be displayed for all to see continuosly.  Don't believe us?  Well when was the last time you disposed of a perfectly fine cerramic mug?  Have you ever disposed of a perfectly fine quality water bottle?  or even a custom branded stubby cooler?  Nope I haven't and I'm guessing you haven't too.  So that's what we mean by having an appealing functionality.

Some Statistics on Promotional Merchandise Use in Australia

Australians are pretty savy when it comes to marketing.  Whilst we trail behind the Americans and some Asian and European countries overall we are up there in terms of knowing what medium works and gives the best value for money.  The total expenditure on promotional merchandise inclusive of branded mugs, printed bottles and other types of branded merchandise like embroided caps etc has totaled:

$2.02 Billion (year 07)

So what does this figure mean?  Well if you are a new company or an existing company that has not yet considered the benefits and the power of custom branded merchandise chances are that your competitor has reached your potential client befor you have already.  You would be surprised as to the psychological power that a branded gift has in a persons thinking when deciding to purchase a product or service.

Of a survey in an Australian airport on business travellers yielded some interesting results:

76.1% of those surveyed had received a promotional item in the past 12 months

33.7% of these people had the actual item on them at the time of survey

76% of the people who had received the item had kept the item for the past 12months

Can you imagine the immense marketing power of these branded items?

Suggestions on using Customised Coffee Mugs 

Having a custom coffee mug branded with your logo is such an iconic marketing item.  We suggest that if you have an internal message to spread to staff, such as re-inforcing company values, launching a new product or promoting awareness towards a certain issue a custom printed coffee mug is an ideal product.  Why?  Well 2 reasons.  Branding area and constant use which means exposure to the message more consistently and also for longer.

As a tradeshow giveaway these are also a great idea.  We certainly do not suggest to hand them out to every single person visiting your stand or area however for those special potential customers who show a genuine interest by their conversation in your product having these at the bottom of your desk and presenting these individually to them may tip them over the edge to take on board your product or service.

As a corporate gift to clients.  Perhaps a milestone has been reached or a job has been successfully completed.  A well branded meaningful mug may be just the thing to express your gratitude in a tangible classy way.

Mailouts?  Well we put our money where out mouth is.  For our last campaign we mailed out mugs to all our past clients with great sucess.  So we highly recomend this method in targeting your customers.  Our experience with that campaign was a roaring success and we now have our brand and logo sitting on the desk of many happy clients who have a free mug.